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"You will forget what someone do to you, but you will remember how they make you feel"

A group of people with a common set of values and belief

What they do starts to grow. Why they do starts to go fuzzy. This point is called the SPLIT
And this is the biggest single challenge that any organization will face
Symptoms of organisation SPLIT is when stress goes up and passion goes down. People staying from the beginning start saying things like "It's not like it used to be. It doesn't feel the same anymore". Even though the organisation may be more successful than it ever was in the past, it's just not the same.